Shopper Marketing

For many products, the retail environment continues to be the place where purchase decisions are made. Competitive Edge has deep knowledge and expertise with shopper marketing—the marketing and communications discipline geared toward getting consumers to take an action at the final point of decision: the shelf.

We understand the nuances of the shopping experience in the path to purchase, know what works near and in retail locations, and have worked with dozens of major retailers developing hundreds of custom programs—nationally, regionally, and for specific retail chains.

We use our knowledge, skills, and proprietary tools to develop strategic retailer-oriented campaigns that highlight the brand in store, separate it from the competition, and drive purchase.

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