Media Planning

Competitive Edge starts every media planning process with relevant research to ensure our recommendations are strategic and insight driven. Our team understands the importance of creating media plans that elevate client brands and generate the desired consumer response.

We only recommend the most effective channels and sequencing for client messages, making our campaigns completely customized. Instead of cookie-cutter approaches or formulaic strategies, we approach every client situation and business goal with our full attention and best thinking.

For over 18 years, Competitive Edge has created strong relationships across advertising outlets, both locally and nationally, in traditional, digital, and direct response media. We consider negotiating the best rates and most efficient campaigns for any type of media to be essential. Our systems and tools are designed to track each detail of every media buy, allowing us to easily audit and analyze campaigns.

Case study: