Strategy

Competitive Edge offers strategic marketing services that provide robust due diligence, thoughtful and experienced points of view, and recommendations for the most relevant and impactful messaging that will deliver results to our clients. We engage in a full range of activities to help achieve business goals:

• Target and category analysis

• Persona definition and strategic targeting

• Product ideation and development

• Annual marketing planning

• Brand positioning, promotions, and program ideation

Case study: