Media Planning / Club Champion
Project
Media Planning, Buying, Management
Client
Club Champion
Relationship
Ongoing Retained Client
Goal
Build strategic media plans and programs that drive customers to Club Champion custom club fitting locations during key times nationally, and provide media support for new store openings on a local level.
Approach
Leveraging our decades long expertise in the golf industry, as well as our exclusive relationship with the Golf Channel/NBC, we provide highly strategic and competitive plans and rates to our clients to sell product and generate positive ROI. Based on our experience and strong relationships in the industry, we have become the go-to resource when it comes to golf media programs.
Results
Club Champion grew from 14 retail locations to well over 70 in just 3 years, surpassing all previous goals, and becoming an ongoing Competitive Edge client.