Strategy / Ajinomoto Foods
Project
Strategic Planning, Program Management and Implementation
Client
Ajinomoto Foods
Relationship
Retained AOR for Retail/Shopper Marketing
Goal
Provide ongoing strategic planning and annual campaign development for this multi-brand frozen food company.
Approach
This longstanding retained relationship involves planning and developing annual calendars of activity for three major consumer brands—José Olé, Tai Pei and Ling Ling (frozen snacks, appetizers and entrées). Each brand and its programs are developed with a specific business need and target audience in mind, as well as the nuances of each retailer relationship. Leveraging our deep understanding of the retail grocery environment, shopper strategies and tactics, and the frozen food consumer, we have planned hundreds of successful national and regional integrated programs in a strong partnership with the Ajinomoto team.
Results
Building a successful multi-year relationship with effective results across brands, Competitive Edge has become a go-to resource for strategic thinking and recommendations.
