Branding / Hope Solutions
Project
Visual and Verbal Branding
Client
Hope Solutions (formerly Contra Costa Interfaith Housing)
Goal
Develop a new name and identity for this non-profit entity to contemporize the organization within the community and drive broader awareness.
Approach
Contra Costa Interfaith Housing was struggling with a cumbersome and confusing name and an outdated look and feel. We developed a new name to capture the broader mission, vision, and services provided by this organization, which has been tackling the challenge of homelessness for over 20 years. The new name, Hope Solutions, is both uplifting and aspirational to all constituent groups, and the fresh visual treatment—with the heart supergraphic at its center—instills a sense of purpose and reinforces what the organization holds dear.
Results
The newly launched name and identity have been applauded across target groups and are allowing Hope Solutions to stand out among its competitors and capture the attention of new audiences.
