Package Design / Nutiva
Project
Branding and Identity, Packaging
Client
Nutiva
Goal
Develop a new look for a brand with a wide array of products in an oversaturated category to help drive awareness and sales.
Approach
We took a 360-degree approach to rebranding with a truly unique and ownable packaging system consisting of beautiful and timeless customized watercolor graphics. The bold white backdrop provides visual relief and shelf impact, working across 23 distinct products and four retail channels to establish clear, strong product design and nomenclature.
Results
The new packaging created a highly recognizable and iconic master-brand system with the watercolor graphics artfully depicting diverse products under the Nutiva brand.
