Digital / Rodney Strong
Project
Creative Campaign, Multi-market Digital Advertising
Client
Rodney Strong
Goal
Develop a multi-market campaign to drive awareness, speak to a younger target and, stimulate retail/off-premise sales.
Approach
Leveraging robust research conducted by the brand, Competitive Edge developed a strategic campaign that spoke in a bold way to Rodney Strong’s new target audience and helped the brand stand out from its competitors. The integrated effort included targeted programmatic advertising, social posts and advertising, and video in multiple markets. By taking a breakthrough approach to the creative and providing a completely ownable concept, the “Strong Is” campaign was able to drive awareness across a younger demographic and begin to bring the brand and its wines to life in a fresh, compelling way.
Results
The campaign generated 10 million+ targeted impressions and successful click-through rates and video views.
